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Vegan & Vegetarian Trends

New vegan or animal-free products entering the market have more than tripled

Mintel, via The Vegan Society

11% of Brits have tried to adopt a vegan diet

Mintel, via The Vegan Society

56% of UK adults have tried vegetarian or meat-free foods

Mintel, via The Vegan Society

34% of Brits have reduced their meat consumption

Mintel, via The Vegan Society

The proportion of vegans in Great Britain has quadrupled

Mintel, via The Vegan Society

UK vegan market was estimated to be worth £740m in 2018

Mintel, via The Vegan Society

92% of plant-based meals are eaten by non-vegans

Kantar Worldpanel

The plant-based category has grown by £129m in the last three years

BB Foodservice

There are 3.5 million vegans in the UK - more than a quarter of all evening meals in the UK are vegan or vegetarian

Magnet

Students are 6 times more likely to go vegan or vegetarian than their parents

Magnet

14% of the population consider themselves as flexitarian

YouGov

97% of households now regularly buy food and drink marketed as ‘Free From’

Kantar

21% of the UK are now flexitarian

Waitrose, Food & Drink Report

The meat-free market is set to have an estimated value of £1.1bn by 2024

Mintel

12 million UK consumers (23% of population) say they will be vegetarian, vegan or pescatarian by 2021

Kantar

Insight

OOH

Insight

Food to Go

Insight

Bakery Market

Insight

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