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Generate sales this Father’s Day – Sunday 16th June 2013
Father’s day is one of the busier times of the year for restaurants and pubs, and being on a Sunday, outlets really have the opportunity to generate some tasty lunchtime sales.
Many sons and daughters will be planning days out for their Dads and will be looking for the perfect place to stop for lunch. Wraps are an ideal ingredient for chefs to stock up on as they will be able to use these for main meals or light lunch options. Why not try serving Chicken Quesadillas with a side of tortilla chips for an authentic Mexican dish, or offer Fajitas with the consumer’s choice of filling such as chicken, beef or vegetables. For lighter lunches, visit our recipe database and try out our BBQ Chicken Cones, Spicy Sausage and Houmous Wrap or the Rare Roast Beef Wrap, all of which are sure to be a hit with Dads.
In order to make the most of Father’s Day, outlets should make sure they promote their offering in advance by using boards, whilst table talkers are a great way of communicating a specific message to customers. If an outlet sends out regular newsletters and has a substantial customer database, it would be a good idea to include the Father’s Day Menu as part of this to target regulars. To tempt new customers, outlets should use their website and social media, as well as display menu boards outside the premises if possible.
For more top tips follow us on Twitter @MissionFS_UK
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Celebrate British Sandwich Week
12th – 19th May 2013
This year, we are urging caterers to celebrate British Sandwich Week (12th – 19th May) by refreshing their menu and using wraps as an alternative carrier to bread.British Sandwich Week is the ideal opportunity to try out new fillings, variations and drive trial. With the recent growth in the on the go market, wraps make a convenient carrier for a range of fillings, whilst health conscious consumers often favour wraps. Indeed the latest data from Technomic Research reveals there has been substantial growth in the tortilla wrap market, with wraps tripling in use on full service restaurant sandwich menus between 2010 and 20111.
Visit our recipe database here for some tasty inspiration, and have a look at our top tips below.
- Drive footfall during British Sandwich Week by offering a meal deal. Offer a sandwich or wrap, a drink and a snack for a set price.
- Make comment cards available during the week so that your customers can let you know which sandwiches or wraps they’d like to see on the menu permanently.
- Run a competition where consumers can suggest their ideal sandwich or wrap. The winner can enjoy their creation complimentary and have it put on the menu.
- Use table talkers and special boards to remind consumers that it is British Sandwich Week and promote your sandwich and wrap offering.
1 Technomic The U.K Sandwich Consumer Trend Report, July 2012
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National Pub Food Challenge 2013
Congratulations to So! Bar & Eats in Harrogate on winning Best Sandwich Offer in the National Pub Food Challenge 2013.
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Mission Foodservice brings more choice to breakfast with Fruited Flatbreads
Mission Foodservice has unveiled a new range consisting of three Fruited Flatbreads, allowing operators to drive breakfast and snack. The three flavours – Honey and Raisin, Berry and Seed and Orange and Cranberry – give consumers a low-fat option with an indulgent taste, suiting a range of occasions and appetites.
Dave Edwards, Head of Sales for Mission Foodservice said: “Breakfast presents a real opportunity for operators; 21% of British consumers eat breakfast away from home and 8% do this at least once a week, yet there has been little innovation in the breakfast category in recent years and Mission Fruited Flatbreads will address this.
“The new flatbreads breads offer a change from the usual breakfast menu items such as toast, croissants or Danish pastries, and with a fat content of less than 3% compared to a croissant at circa 25%, they also provide consumers with a significantly healthier option. They are crammed full of fruit (Cranberry & Orange) and seeds (Berry & Seed) and still remain a flavourful and indulgent treat.
“When consumers are on the move, they’re looking for a quick, tasty, easy to handle product and preferably one that is a complete meal and good value for money. Mission Fruited Flatbreads fit the bill and we know this from the great feedback the range received during taste tests.
“Mission Fruited Flatbreads were developed to give consumers a satisfying breakfast solution, but at the same time we also wanted to introduce a product that would work equally well later in the day as a snack and one that operators could add accompaniments to, creating a bigger meal with a higher price-point. We’re confident that the new range achieves this.”
The new range was also designed to give operators ultimate convenience; the flatbreads can be thawed and served as is but also toasted from frozen, making the breakfast service as quick and simple as possible and meaning that operators don’t need to remember to defrost them the night before.
They work well as a single breakfast item but are also ideal for operators needing to create an attractive breakfast buffet with minimum effort.
The versatility of the range means they can be served alone or with any number of sweet or savoury toppings and this isn’t limited to breakfast; they are ideal alternatives to teacakes or scones as part on an afternoon tea, or served with ice-cream as part of an indulgent dessert.
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Win with Mission at LACA (stand K28)
Mission Foodservice are offering you the chance to win an all-expenses paid cooking course for two people, to the Leiths School of Food & Wine in London. For your chance to enter come and visit us on stand K28 at the LACA Exhibition between the 11th – 13th July at the Hilton Birmingham Metropole.
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Download our 2012 Schools Recipe Collection
1 Ingredient 3 ways
Whether you are preparing a classic sandwich wrap, a burrito, a pizza, or a hot sandwich, Mission Foods has a truly authentic and versatile range of tortilla wraps to help you create delicious and nutritious dishes at an affordable price. (more…)
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Mission Foods helps Benito’s Hat create UK’s biggest burrito
Visitors to Benito’s Hat Mexican Kitchen in London were treated to a rare sight this week – a 65-foot tortilla wrap. The biggest burrito ever seen in Britain was rolled to give a free lunch to Mexican food fans and raised money for homeless charity, StreetSmart.
Just one man with a mission – and a kitchen – lay behind the colossal creation: Benito’s Hat head chef and partner Felipe Fuentes Cruz and Mission Foods was right there to support him every step of the way with our flour tortillas.
Felipe single-handedly built the giant burrito, with musical accompaniment from a much-loved Mexican mariachi band.
Containing more than 30kg of the freshest ingredients, the burrito was a supersize version of the best-selling chicken variety (with a vegetarian section to make sure all customers were happy).
The giant burrito in numbers:
- 100 Mission Foods Flour Tortillas
- 11kg chicken
- 5kg of fresh tomatoes
- 3.5kg of tomatillos
- 0.5kg of coriander
Felipe said:
“I’ve always loved the idea of making the biggest burrito possible on the streets of London, showing some love to the public. One of our mottos has always been ‘be generous’. By realising this dream both the public and those less well-off can benefit from our love of Mexican food.”
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Mission Foodservice revisits its Roots with New Authentic Burrito Tortilla
In conjunction with high-street Mexican restaurant chains Wahaca and Chilango, Mission Foodservice has launched the Authentic Burrito Tortilla, a thin, 30cm flour tortilla created to replicate the taste and texture of original burrito wrap developed in San Francisco, and enjoyed across Northern Mexico & California. (more…)
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Mission Foods selected as finalists for Annual World Food Awards
Europe’s leading flat-bread company Mission Foods, has today been recognised for its contribution to the World Foods sector, by becoming one of only three finalists in the Madhu’s Catering Supplier of the Year category at this year’s World Food Awards.The Awards, now in their third year, have been created by the World Foods Association and recognise not only the incredible growth within this sector, but also the diversity of cultures and communities that the industry is inspired by.
The winners of the World Food Awards will be announced at a glittering gala ceremony hosted by comedy legend Lenny Henry on Saturday 1st October at London’s prestigious Grosvenor House Hotel.
Fraser Chynoweth, Mission Foods Head of Foodservice UK and Ireland, says of the selection: “We are delighted to have been selected as one of the finalists in this category. The World Food Awards have now set a standard for all of us that want to create products and services for one of the fastest growing industries in the UK. Their stamp of approval adds a lot to our brand and our customers need to now that our world foods are authentic, of high quality and respected within the industry.”
Proudly waving the flag for Mexico, Mission Foods has made great strides in raising the profile of authentic Mexican cuisine, which dates back to Aztec times. Mexican Cuisine is the fastest growing cuisine in the UK, growing 10-20% a year and already accounting for 15% of the world food market, third only to Indian and Chinese food. In response to the changing landscape, Mission Foods has quickly stepped up its UK operations, to ensure the catering industry keeps abreast of the rising demand.
Internationally Mission Foods is the world’s largest producer of authentic tortilla wraps – producing more than 75 million wraps per day. They are made from genuine Mexican presses, using the finest ingredients and created to be tender and pliable, making them easier to roll and fold without cracking or separating.
Last year they partnered with Flavours of Mexico (FOM) to promote authentic Mexican food in the UK and most recently Mission Foods became sponsors of Channel 5’s new series Mexican Food Made Simple, presented by Thomasina Miers – author, chef and co-founder of the award-winning Mexican street food restaurant Wahaca.
Visit www.worldfoodawards.com for a full list of nominees, judges and further details.
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Download our School Recipe Collection
Bring some Mission into your school Kitchen, download our new school menu recipe collection.
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