12th – 19th May 2013
This year, we are urging caterers to celebrate British Sandwich Week (12th – 19th May) by refreshing their menu and using wraps as an alternative carrier to bread.
British Sandwich Week is the ideal opportunity to try out new fillings, variations and drive trial. With the recent growth in the on the go market, wraps make a convenient carrier for a range of fillings, whilst health conscious consumers often favour wraps. Indeed the latest data from Technomic Research reveals there has been substantial growth in the tortilla wrap market, with wraps tripling in use on full service restaurant sandwich menus between 2010 and 20111.
Visit our recipe database here for some tasty inspiration, and have a look at our top tips below.
- Drive footfall during British Sandwich Week by offering a meal deal. Offer a sandwich or wrap, a drink and a snack for a set price.
- Make comment cards available during the week so that your customers can let you know which sandwiches or wraps they’d like to see on the menu permanently.
- Run a competition where consumers can suggest their ideal sandwich or wrap. The winner can enjoy their creation complimentary and have it put on the menu.
- Use table talkers and special boards to remind consumers that it is British Sandwich Week and promote your sandwich and wrap offering.
1 Technomic The U.K Sandwich Consumer Trend Report, July 2012
Congratulations to So! Bar & Eats in Harrogate on winning Best Sandwich Offer in the National Pub Food Challenge 2013.
Mission Foodservice has unveiled a new range consisting of three Fruited Flatbreads, allowing operators to drive breakfast and snack. The three flavours – Honey and Raisin, Berry and Seed and Orange and Cranberry – give consumers a low-fat option with an indulgent taste, suiting a range of occasions and appetites.
Dave Edwards, Head of Sales for Mission Foodservice said: “Breakfast presents a real opportunity for operators; 21% of British consumers eat breakfast away from home and 8% do this at least once a week, yet there has been little innovation in the breakfast category in recent years and Mission Fruited Flatbreads will address this.
“The new flatbreads breads offer a change from the usual breakfast menu items such as toast, croissants or Danish pastries, and with a fat content of less than 3% compared to a croissant at circa 25%, they also provide consumers with a significantly healthier option. They are crammed full of fruit (Cranberry & Orange) and seeds (Berry & Seed) and still remain a flavourful and indulgent treat.
“When consumers are on the move, they’re looking for a quick, tasty, easy to handle product and preferably one that is a complete meal and good value for money. Mission Fruited Flatbreads fit the bill and we know this from the great feedback the range received during taste tests.
“Mission Fruited Flatbreads were developed to give consumers a satisfying breakfast solution, but at the same time we also wanted to introduce a product that would work equally well later in the day as a snack and one that operators could add accompaniments to, creating a bigger meal with a higher price-point. We’re confident that the new range achieves this.”
The new range was also designed to give operators ultimate convenience; the flatbreads can be thawed and served as is but also toasted from frozen, making the breakfast service as quick and simple as possible and meaning that operators don’t need to remember to defrost them the night before.
They work well as a single breakfast item but are also ideal for operators needing to create an attractive breakfast buffet with minimum effort.
The versatility of the range means they can be served alone or with any number of sweet or savoury toppings and this isn’t limited to breakfast; they are ideal alternatives to teacakes or scones as part on an afternoon tea, or served with ice-cream as part of an indulgent dessert.
Mission Foodservice are offering you the chance to win an all-expenses paid cooking course for two people, to the Leiths School of Food & Wine in London. For your chance to enter come and visit us on stand K28 at the LACA Exhibition between the 11th – 13th July at the Hilton Birmingham Metropole.
In conjunction with high-street Mexican restaurant chains Wahaca and Chilango, Mission Foodservice has launched the Authentic Burrito Tortilla, a thin, 30cm flour tortilla created to replicate the taste and texture of original burrito wrap developed in San Francisco, and enjoyed across Northern Mexico & California. (more…)
Here are Mission® Foodservice’s 5 top tips for business (more…)